With over 200 types of arthritis, where do you start?

One in five of the adult population in the UK has arthritis. Arthritis Research UK, the fourth largest charity in the UK, play a vital role in research and public information for arthritis. 

I worked with the charity to re-design over 60 public information booklets from the ground up, covering all conditions, therapies and self-help. 

User focus groups were used to validate all design features enquiring design was best suites to those living with the pain of Arthritis.

The brief was simple: create a design that makes what can be quite difficult reading matter easy to assimilate.  Created a design that uses photography, bold brand graphics and clear illustrations to bring a pragmatic and visually consistent design system to all titles. 

As part of the project created a suite of specially commissioned photography that reinforces the new brand launched in 2009. 

Since launch the demand for booklets has risen by 150%.