The Berkeley Foundation is the independent charitable foundation set up by the Berkeley Group.

The central theme from the new strategy combines with impact messaging into headlines provides more emphasis to the social impact of the Foundation for their Annual Review.

Personal hero stories punctuate the review providing pace and increase engagement by bringing the reader closer to the individuals or families who’s lives have been transformed with the help of the Foundation.

An illustrative ‘community landscape’ by the talented Down the Street illustrators brings the work of the Foundation to life, highlighting their four areas of focus; a safe place to call home, access to employment, the skills to succeed and health & wellbeing.

Improvements made to the data visualisation, introducing a new giving map and re-structuring data points ‘by investment’ and ‘by impact’. Achievements are enhanced by providing context to the data through the introduction of legacy information.