Coats was founded in 1755 in Scotland. Since then they have been supplying yarn, sewing and needlework products to a wide range of markets around the world.
Coats’ products are part of the fabric of everyday life.
Creative partner with Coats to help create the identity for new sample service 'Colour Express'. The process started by helping Coats' communication team define the service proposition to their customers. Articulated as Fast, Accurate, Colour, the tone was set for the service brand, and its brand promise.
The visual identity sought to support this promise. The defining signature for the service is Prism, a multi coloured dynamic visual property that captures the spirit of Coats Colour Express.