One in five of the adult population in the UK has arthritis. Arthritis Research UK, the fourth largest charity in the UK, play a vital role in research and public information for arthritis.
I worked with the charity to re-design over 60 public information booklets from the ground up, covering all conditions, therapies and self-help.
User focus groups were used to validate all design features enquiring design was best suites to those living with the pain of Arthritis.
The brief was simple: create a design that makes what can be quite difficult reading matter easy to assimilate. Created a design that uses photography, bold brand graphics and clear illustrations to bring a pragmatic and visually consistent design system to all titles.
As part of the project created a suite of specially commissioned photography that reinforces the new brand launched in 2009.
Since launch the demand for booklets has risen by 150%.